Publication Type: Article
Journal Name: Archives of Internal Medicine
Full Citation: Grande, D., Frosch, D., Perkins, A., Kahn B. "Effect of Exposure to Small Pharmaceutical Promotions Items on Treatment Preference." Archives of Internal Medicine, 2009, 169(9): 363-9.
Project: Direct-to-Consumer Advertising: Do Television Pharmaceutical Ads Prompt More Than Just Prescription Requests?
People: Dominick Frosch