Publication Type: Article
Journal Name: Social Science and Medicine
Full Citation: Frosch, D.L., May, S., Thietbohl, C., Pag‡n, J.A. "Living in the 'Land of No'? Consumer Perceptions of Healthy Lifestyle Portrayals in Direct-to-Consumer Advertisements of Prescription Drugs." Social Science and Medicine, 2011, 73: 995-1002.
Project: Direct-to-Consumer Advertising: Do Television Pharmaceutical Ads Prompt More Than Just Prescription Requests?
People: Dominick Frosch, Jose Pagan