Publication Type: Article
Journal Name: Patient Education and Counseling
Full Citation: Grenard, J.L., Uy, V., Pag‡n, J.A., Frosch, D.L. "Seniors' Perceptions of Prescription Drug Advertisements: A Pilot Study of the Potential Impact on Informed Decision Making." Patient Education and Counseling, 2011, 85: 79-84.
Project: Direct-to-Consumer Advertising: Do Television Pharmaceutical Ads Prompt More Than Just Prescription Requests?
People: Dominick Frosch, Jose Pagan